Who for

Who we do it for


We have been around minerals for a long time and understand the issues and the people who make this essential industry tick.

Our team of individuals conceived the Mineral Products Association’s widely acclaimed Showcase as a stage show to deliver big issues to key stakeholders. We write, design and produce the MPA’s externally- focused magazine. We helped take its website into a new era and conceived a ground-breaking animated virtual quarry as an education tool. We also work widely with individual aggregates, cement and specialist minerals companies, handling sensitive planning and community issues.



Few industries face quite such difficult issues as energy; it is badly needed and yet vigorously opposed by local communities.

We have particular experience in wind energy and in gas storage, both of which are recognised as having vital roles to play in the UK’s long-term energy mix. We have been around long enough to know that there is rarely a quick fix when it comes to consulting with neighbours. In addition to sound strategy, we can offer a full range of supporting tools: web consultation; video with animations that explain complex issues; newsletters; exhibitions. But most importantly, we have the instincts and experience to hit the right tone and to build relationships.


Communicating safety is one of the most rewarding parts of our business; a specialism that has the potential to save lives and avoid injuries.

It’s a niche that has evolved from our affinity with the quarrying industry. The problem is double-headed: employees working with complex machinery in rugged environments; and children who put their lives at risk by treating quarries as playgrounds.

On both fronts, we have developed ground-breaking initiatives that have

taken safety into new dimensions and won government support. We are particularly proud of a website that shares constantly evolving best practice and automatically issues safety alerts to subscribers when incidents occur. And we have even recruited Premier League goalkeepers (safe hands!) to deliver the safety message to children.

Waste & recycling

Turning a waste-orientated society into one that sees landfill as a last resort is one of the great PR challenges of our time. It's comparatively easy to motivate communities to recycle but quite another to persuade them to accept plants in or near their own backyards intended to transform their own rubbish into energy. Information and consultation are always the antidote to the genuine fear that usually drives opposition.

wasteOur experience of waste and recycling related issues is extensive. We have:

  • Planned and implemented information programmes for local recycling schemes
  • Set up and run local liaison committees and focus groups
  • Run local exhibitions to explain sensitive projects
  • Produced videos to explain waste to energy projects
  • Managed difficult media situations.


We like to set aside some of our time free of charge for good causes. Right now, that means Splitz – a Wiltshire-based charity that takes on one of the most sinister issues of our time – domestic abuse. Splitz runs programmes not just for victims but for perpetrators and for children affected by domestic violence. Muddy Boots director Barrie Hedges has been delighted to accept an invitation to join the Splitz board of trustees and to contribute communications advice.   

Countryside issues

With 86 per cent of the land area in England  classified as rural, issues of the countryside are of major importance. More people than ever before are exploring their local green spaces, but urban encroachment is amongst the


threats to our future enjoyment. 

We love getting our boots muddy and have been called in to raise awareness of – and support for – our rural economy, skills and heritage for the likes of the Newbury & District Agricultural Society. We are putting our experience in events, media relations and literature production to the test for the society’s high profile Royal County of Berkshire Show.