Transforming tired events

Transforming tired events

Muddy Boots PR
two-minute briefings

Events should be a highlight

  • But many don’t fulfil their potential
  • Companies follow the same format year after year
  • Speeches and award entries seem endless …
  • Audiences are not engaged
  • Stakeholder support is minimal
  • Media coverage is low


A new approach

  • Brief us on your audiences, objectives and messages
  • We’ll devise a theme and programme
  • The right mix of live presenter elements
  • … and dynamic pre-recorded video
  • Let us sort the audio visual and staging

Creating a stage show

  • We’ll use video to create an audio visual spectacle
  • An opening ‘sting’
  • Pre-recorded case studies of entries
  • Features on topical issues



Other considerations

  • Finding the right presenter is key
  • Consider using news readers for extra gravity
  • Upload all the videos to a custom YouTube channel
  • Share links via Twitter and Facebook

It’s worked before